We’ve established a viewing wall for the prototype of “S” magazine, the Sunday Magazine project we’ve been working on since December. It will be the feature section for our four daily newspapers, with each paper getting its own cover.
Since we’re short on staff designers, we’re trying to keep it simple and fool proof. The idea is to keep the same font sets and basic body text as the rest of the newspaper, but to erase any vestiges of what was there before. Mind you, we’re also switching from Jazbox to CCI Newsgate about the time we’re launching in June. Fun times.
The biggest change over our current Pulse section is a focus on fashion and celebrity. Pulse has been chiefly a high-culture section, covering the symphonies and art scene. We still will, but we’ll mix it with purses and shoes.
Our prototype cover mixes both art and fashion. A local artist, Emily Larned, shows over fifty ways you can wear an oversized T-shirt, accessorized with office supplies like binders and tape. It’s a high-concept “look book” that was just quirky enough to telegraph to readers that we’re looking to add an edge to our lineup.
The viewing wall is typical in magazines. When I was at Golf Digest, it was one of my jobs to keep the wall up to date, printing out color copies of their weekly edition. Facing the wall is a series of soft swivel chairs so staff can sit and contemplate the upcoming issue’s pacing and so forth. Gorgeous issues would be ripped to shreds and replaced with even more gorgeous issues. Since returning to newspapers 10 years ago, this is the first time we’ve had the luxury of a viewing wall. The front pages have been handed over to other designers so I can focus on this project.
We’re planning four weeks out, so a wall is essential to keep track. I need a bigger wall, in fact.