I’m in St. Louis this week, participating in the Society for News Design’s annual workshop. We’re in a huge hotel downtown but another, much larger group, is taking up all the good stools at the lobby bar. It’s PEO International, a massive group of philanthropic women, all of whom appear to be energetic, filled with purpose and highly organized.
They are organized by state, and each group sticks together. I happened to walk by a conference room when the South Carolina delegation was receiving its jaunty green tie-on sailor collar, proudly revealing their state emblem on a sailor collar. The ladies were passing them around, making sure their colleagues had them on correctly. A sense of pride in the room was palpable. They wear them everywhere.
So that’s what we’re doing next year at SND Cleveland. Region 1, my region, will have a fashion-forward sailor collar as well — the other regions will know when the Mighty Region 1 is in da house.
Next week I’ll announce a design competition. We want our sailor collars to really rock. Sailor caps will be optional.