In the newsroom today we’re waiting to hear what the Arena at Harbor Yard’s new name will be.
This could one of two ways. Either a local company (Schick? Subway? People’s? Hearst even?) has bought naming rights. Or we will have another more pretentious and ludicrous moniker for Bridgeport’s boxy little arena-by-the-tracks.
Why call something Harbor Yard Arena when you can call it the Arena at Harbor Yard? Why call something Steel Point when you can make it SteelPointe? This kind of stuff follows me from my hometown. Why the Atlantic City Press when you can be the Press of Atlantic City?
I’m proud to say that I was the force behind renaming our sections. SportsPlus became Sports. I mean, it was sports plus what? Sports plus more sports? YourMoney became Business. After all, the section was more about other people’s money, not yours. And mashing up two words to make one, with an uppercase separating them, is never as cute as you think.
Since I need to make my headlines fit small spaces, I’m biased of course. But our penchant for making theater “theatre” and shop “shoppe” just drives me bonkers.
It’s probably the former. Foxwoods Foxborough Foxboro arena up the road became Gillette Stadium years back. Schick has its U.S. headquarters nearby. So does Subway. Add their names to the single word “arena” and I’ll be happy. Staples Center. A nice short name. Wells Fargo Center. Still good. Minute Maid Park. Snappy. FedEx Field. Oooh, alliteration!
We should be so lucky.
(Update: It’s Webster Bank Arena. I’m sure the bank and the arena will be relieve to know that I’m OK with the name change.)