Bob Weems is doing his morning show on WOND. He asks the sun what the weather will be. “Good morning sun,” he says. “Good morning father,” the “sun” answers back in a high squeaky voice. The weather report is delivered. And then, a station break.
Starns has… orange juice in cans
Starns has… big boneless hams.
Starns has… sometime, something, somecakes, icing for your cupcakes, hotdogs and hamburgers, too! And big red apples for you.
Funny how I hated that jingle (I preferred the Can-Can campaign) and here I am now I’m trying really hard, without googling, to complete it. It’s that Zaberer’s jingle that I’ll alway know ALL the lyrics to.
My Connecticut neighbors have no idea what I’m talking about, do you. But when I look at my search stats, Starns and Zaberers always comes up, meaning the first post I wrote in January 2009 has one of the most enduring topics in my mental toolkit. Growing up in South Jersey in the 197os (and those Jersey Shore and Sopranos images are going to throw you off big time if you’re trying to picture it) I probably witnessed the last of the era of the local radio jingle.
In my tiny mind, I’m probably mashing up the late 60s, all of the 70s and up to the mid-80s. By the late 80s, radio got really bland, and local personalities got replaced with syndicated shows. Right after college, around 1987, I even applied for a job as a copywriter at an AM station in Atlantic City, and I’m certain the only thing that disqualified me was that they would have to train me on the sound board. The station was downtown, yet had no energy, and my arbitrary interviewer had no enthusiasm. I felt I had missed the boat by about 10 years.
But… If you’ve got a passion for fashion, if you’ve got a craving for savings. Take the wheel of your automobile, and swing on down to Ideal!
Now I know why Grandma says, “Steel’s Fudge is Best!” (OK, not really a jingle, but still memorable.)
Here’s the biggie, which has GOT to be in a sound file on some web site somewhere:
I’ve had smorgasbord in Sweden, in gay Paree I’ve dined, we’ve feasted in Bavaria and tasted every wine — but now we’re going to Zaberer’s — take the Black Horse Pike to Zaberer’s, it’s old world wining and dining delight, it’s just a short hike down the Black Horse Pike, let’s Zaberize at Zaberer’s tonight! (vunderbar! *pop* aaahh)
Oh, and by now I have cheated. The “something-something” was “sandwich bags and cornflakes.”
Anyone have anything to add? I would love to see some comments here.