In one week, our big redesign launches and we replace sturdy old Helvetica with Amplitude, something relatively new and cool from Font Bureau. Then one people I follow on Twitter links to this beautiful collection of posters. So funny. And yes, I’ve seen the movie. Still, I refuse to feel bad.
I’ve always maintained a fondness for our old Nimrod/Century/Helvetica mix. I remember my momentous Helvetica or Franklin Gothic decision. Heady times. I remember trying to sub Utopia for Nimrod and upsetting the apple cart around here. Live and learn.
But a week from today, we will be in full production for four newspapers, all with new layouts, templates and text styles.Goodbye, Helvetica.