That’s what I tell my editor when he sees me displaying a faraway newspaper that employs the dogleg to push unrelated headlines and images over the fold. I smile when I say that, but I’m only half-joking.
Preparing for the Denver SND directors’ meeting, I’ve been paying a little more attention to the well-crafted Denver Post‘s front pages. The DP is one of the few papers that use the dogleg, and it always looks great, improving on the old ugly doglegs that probably made modular popular.
An ex-editor was always dismayed at the occasional doglegged lead, probably because like everyone else, he’s been on the receiving end of the massive campaign to make modular layouts the only acceptable form.
Tired of seeing good art pushed below the fold by six-column lead stories and a row of skyboxes, the editor who came later was game to try the modern dogleg.
We did it. No one called to complain that the headline didn’t match the photo below it. No scolding memos were issued. Circulation remained stable the rest of the week. The sun has continued to rise and set.
Doing a dogleg still requires a dispensation from the editor.
Are we being slightly ridiculous making such a big deal out of doglegs? Who else is doing them, or has discussed this not-so radical and dangerous technique?